Floor graphic can be an effective form of advertising or used in homes and commercial spaces. They can transform a space with unique designs and 3D illusions. In years past, floors were not considered an optimal place for advertising because print media could not stand up to the heavy wear of foot traffic. Thanks to advances in print media there is now a variety of floor graphic vinyl and other substrates designed specifically for floor surfaces including concrete, asphalt, wood, title, and carpet. See examples of how floor graphics can be used below:
Floor graphics need to withstand scuffing from heavy foot traffic, moisture, and other environmental elements such as UV exposure. Choosing the right overlaminate is an important step for most floor graphic applications.
Important attributes to consider:
Durability: For heavy foot traffic, choose a film in the 4-6+ mil thickness range.
Safety: Look for a laminating film that is slip resistant and will meet various safety standards required for public applications such as ASTM C-1028.
For more, see Overlaminates for Floor Graphics