Floor graphic can be an effective form of advertising or used in homes and commercial spaces. They can transform a space with unique designs and 3D illusions. In years past, floors were not considered an optimal place for advertising because print media could not stand up to the heavy wear of foot traffic. Thanks to advances in print media there is now a variety of floor graphic vinyl and other substrates designed specifically for floor surfaces including concrete, asphalt, wood, title, and carpet. See examples of how floor graphics can be used below:
Floor Graphics
Application Spotlight – 3D Floor Graphic of Bottles in Ice
This 3D floor graphic advertisement was commissioned by Lech Beer of Poznań, Poland. The graphic is situated in an outdoor patio setting and was installed on concrete using Alumigraphics GRIP. Made of pliable aluminum foil, the product features a 1 year expected life performance. It is designed to withstand heavy foot traffic and harsh weather conditions such as rain, snow, and exposure to sun. This product features built-in characteristics that eliminate the need for an overlaminate.
DaVinci Adds CourtWrap, A High-Performance Floor Graphic Media
panoRama CourtWrap is a new high-performance floor graphic print media specifically designed for athletic surfaces such as basketball/volleyball courts. It is ideal for a variety of smooth, flat indoor surfaces including painted metal, glass, tile, sealed concrete, sealed wood, etc… When used with panoRama CourtWrap Protect, a non-slip ASTM D-2047 & R10 certified textured laminate, these products are the ideal floor graphic solution for athletic surfaces.
Available in 54″ x 100′ rolls, panoRama CourtWrap is easy to install, remove, or reposition. It is made of durable 8 mil polyester (PET)/vinyl, making it ideal for long term applications. panoRama CourtWrap has an application of 6-12 months when used indoors on floors and 24-36 months for wall and window applications.
panoRama CourtWrap Protect is a 4.7 mil textured vinyl laminate featuring a permanent, clear, acrylic adhesive and a 63gsm siliconized paper liner. It is offered in 54″ x 100′ rolls, and is ASTM D-2047 & R10 certified (slip resistant), a key feature for floor graphic media.
Architectural Wraps
Architectural wraps utilize space on walls, floors, and windows a create a dramatic visual experience. They can be an especially effective form of advertising and an attention-grabber for retail settings, trade shows, restaurants, museums, exhibits, and residential spaces. The following images provide examples of how architectural wrapped are being used to transform interior spaces.