Floor graphic can be an effective form of advertising or used in homes and commercial spaces. They can transform a space with unique designs and 3D illusions. In years past, floors were not considered an optimal place for advertising because print media could not stand up to the heavy wear of foot traffic. Thanks to advances in print media there is now a variety of floor graphic vinyl and other substrates designed specifically for floor surfaces including concrete, asphalt, wood, title, and carpet. See examples of how floor graphics can be used below:
Efficient advertising may be one of the best purchases to get folks to notice your company and branding. If you really want to get their attention, floor graphics can be ideal. Check out these helpful ideas to design eye-catching floor graphics.
Choose High Traffic Spaces for Placement
Select an area depending upon the purpose of your campaign or ad (hashtag promotion, location of a product, sale, opening announcement). Floor advertisements do not necessarily need to be placed close to a store or only work for brick-and-mortar businesses.
If you have a desire to promote a website or cause that targets locations in which your targeted audience spends time, floor graphics may be very effective. Keep in mind that they can work particularly well in places where folks stroll around with their heads down, listening to music or browsing their phones.
Stand Out Creatively
Innovative floor graphics will differentiate your business from the rest. Go for customized shapes, bold colors and short, clever copy to maximize the impact of every “impression.”
Keep it Brief
Keep your message direct and simple, depending upon the purpose of the floor decal. Think of the graphic’s size, the location, and purpose before deciding on the copy. Questions or general imperatives requiring instant action work best.
Use Contrasting Colors
Contrasting colors in design help to emphasize the portion of the message requiring the most attention. Also think about how to contrast colors in the design with the ones found inside the environment in which the floor design is going to be placed. Consider the type of floor and color ahead of time.
Make Quality Your Best Ally
Choose a floor graphic made from quality materials. The best selection is going to be one which offers a slip-resistant layer. High-quality may be measured through durability, so pick an option that is going to stand the test of time for the remainder of your campaign.
Design two-dimensional or three-dimensional floor graphics
Concentrate on visually-appealing graphics, as well as strong supporting elements. Two-dimensional and 3D floor graphics will attract more attention because consumers are surprised and appreciate a special product presentation. Two-dimensional and 3D floor graphics are usually more appealing and attractive than flat, traditional floor graphics, yet the design ought to really fit your marketing goal.