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Floor Graphics

Floor graphic can be an effective form of advertising or used in homes and commercial spaces. They can transform a space with unique designs and 3D illusions. In years past, floors were not considered an optimal place for advertising because print media could not stand up to the heavy wear of foot traffic. Thanks to advances in print media there is now a variety of floor graphic vinyl and other substrates designed specifically for floor surfaces including concrete, asphalt, wood, title, and carpet. See examples of how floor graphics can be used below:

Ideas for Eye-Catching Floor Graphics

April 26, 2018 By Digital Print Media Editor

Ideas for Eye-Catching Floor Graphics
Efficient advertising may be one of the best purchases to get folks to notice your company and branding. If you really want to get their attention, floor graphics can be ideal. Check out these helpful ideas to design eye-catching floor graphics.

Choose a high traffic area where the floor graphic can’t be missed.

Choose High Traffic Spaces for Placement

Select an area depending upon the purpose of your campaign or ad (hashtag promotion, location of a product, sale, opening announcement). Floor advertisements do not necessarily need to be placed close to a store or only work for brick-and-mortar businesses.

If you have a desire to promote a website or cause that targets locations in which your targeted audience spends time, floor graphics may be very effective. Keep in mind that they can work particularly well in places where folks stroll around with their heads down, listening to music or browsing their phones.

Stand Out Creatively

Innovative floor graphics will differentiate your business from the rest. Go for customized shapes, bold colors and short, clever copy to maximize the impact of every “impression.”

Keep it Brief

This black and white floor decal is simple, bold and stands out. Printed on AlumiGraphics GRIP

Keep your message direct and simple, depending upon the purpose of the floor decal. Think of the graphic’s size, the location, and purpose before deciding on the copy. Questions or general imperatives requiring instant action work best.

Use Contrasting Colors

Contrasting colors in design help to emphasize the portion of the message requiring the most attention. Also think about how to contrast colors in the design with the ones found inside the environment in which the floor design is going to be placed. Consider the type of floor and color ahead of time.

Get creative with “illusion art” such as this beach floor graphic. Photo Credit: https://www.mactac.eu

Make Quality Your Best Ally

Choose a floor graphic made from quality materials. The best selection is going to be one which offers a slip-resistant layer. High-quality may be measured through durability, so pick an option that is going to stand the test of time for the remainder of your campaign.

Design two-dimensional or three-dimensional floor graphics

Concentrate on visually-appealing graphics, as well as strong supporting elements. Two-dimensional and 3D floor graphics will attract more attention because consumers are surprised and appreciate a special product presentation. Two-dimensional and 3D floor graphics are usually more appealing and attractive than flat, traditional floor graphics, yet the design ought to really fit your marketing goal.

3D “fisherman” floor graphic in a retail store aisle – Photo Credit: https://www.mactac.eu

Filed Under: Digital Print Media News, Floor Graphics

DaVinci Technologies Adds AlumiGraphics GLOW and AlumiGraphics SILVER

April 18, 2018 By Digital Print Media Editor

ENFIELD, CT – DaVinci Technologies has added two new and innovative products from AlumiGraphics. The products are designed for long-term indoor and outdoor floor and wall surfaces. Made of pliable aluminum foil, these product are easy to install and no not require an overlaminate.

AlumiGraphics SILVER SMOOTH features a stunning silver metallic surface and is designed for outdoor and indoor rigid wall graphic applications. It’s made of durable aluminum foil that can withstand harsh weather environments. Since this material is pliable, it is perfect for conforming to rough surfaces such as brick, cinder block, stucco and other masonry materials. Like other products from the AlumiGraphics line, no overlaminate is needed – simply print and install. This cuts down install/production time by 25%.

AlumiGraphics GLOW GRIP – AlumiGraphics® Glow Grip is a “glow-in-the-dark” foil-based print media designed for textured floor surfaces. It is ideal for indoor and outdoor floor graphic applications. It can be applied to sealed and unsealed concrete, asphalt, brick, tile, terrazzo, marble, vinyl flooring, and a variety of similar rough surfaces. No overlaminate is needed for this product. AlumiGraphics Glow Grip has a slip-resistant surface that meets ASTM slip resistant standards. It has a 1 year expected outdoor life performance.

Both products join the award-winning AlumiGraphics line of aluminum foil based print media.
About DaVinci Technologies

DaVinci Technologies provides solutions for the digital wide format printing industry ranging from equipment and general purpose media to innovative specialty media for unique applications. Their product line ranges from HP Latex Printers, Finishing Equipment and Inkjet Media to cleaning solutions designed specifically for the printing industry.

Filed Under: Floor Graphics, Wall Graphics

Printing & Cutting Floor Graphics with HP Latex

October 12, 2017 By Digital Print Media Editor

Learn how to create and install amazing floor graphics avoiding solvent wait time and laminating right away with no delays. In this video, you will see demonstrations for printing and cutting indoor and outdoor floor graphics and the correct media to use.

Products featured in the video: Mactac IMAGIN JT 5822P, Mactac PREMAFLEX 6400, Mactac STREETRAP, Mactac STREETLAM and HP Latex Print and Cut Solution

Filed Under: Digital Print Media News, Floor Graphics

Are you using the right laminates for your floor graphics?

February 24, 2017 By Digital Print Media Editor

Photo Credit: https://www.mactac.eu

Why is it important to use an overlaminate for floor graphics?

Although there are a variety of floor graphic media types that do not require overlaminates, however most standard vinyl require lamination to be suitable for floors. Using overlaminates provides protection against scuffing, abrasion, moisture, and UV light. This important protective layer will seal the graphic, making it suitable for heavy foot traffic. Overlaminates also make the image pop and add depth to the graphic.

These overlaminates are specifically engineered for use with pressure-sensitive floor graphic films and meet or exceed various public safety requirements and industry standards for slip resistance.

Photo Credit: https://www.mactac.eu

MACtac offers several overlaminates specifically designed for floor graphic applications:

MACtac® PermaFlex PF6400 – 3.75-mil clear, glossy, textured, and slip resistant polyolefin film. Perfect for any indoor application.

MACtac® PermaFlex PF6500 – 4.3-mil textured vinyl

MACtac® PermaFlex PF6300 – 5.0-mil clear vinyl film with a textured lustre finish that helps eliminate glare and provides a very unique and pleasing viewing surface. Perfect for any indoor application

PERMACOLOR® FloorGrip PP6600 – the ONLY ANSI/NFPA B101.3 certified laminate on the market. 6.0-mil clear matte polycarbonate film

Filed Under: Digital Print Media News, Floor Graphics

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