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Advantages of Using Royalty-Free Stock Graphics

November 8, 2018 By Digital Print Media Editor

 

The most effective way to market products and entice new consumers is with visual graphics. Photos and artwork are a profitable business for companies and marketing firms. Using a subscription service software for royalty-free graphics is an innovative way to save money and add value to various marketing materials.

Note that the “free” in the term “royalty-free” refers to the copyright agreements between the purchaser and the supplier, deeming it to be in line with current national and international copyright laws. There are many advantages to choosing royalty-free images.

Thousands upon thousands of images are available and easily accessible royalty-free.

Think of any subject matter and an image will be available to use on your website or print advertisements. These images are high-resolution and continue to be updated each month so there is always something new to add to your collection.

Often, images are grouped together by category and can give your company a consistency in the graphics chosen. While your chosen graphics could be used by another business, using graphics that are a little more unusual will help you differentiate your imagery from other businesses. In most cases, using royalty-free images is unlikely to cause problems like brand confusion.

With a subscription service, you may have an allocation of a certain number of images per week or month. These types of high-resolution photos are perfect for larger-scale projects, vehicle wraps or outlines, and vinyl ready vectors. The sky’s the limit when it comes to professional-grade visual graphics for all types of applications. Each image is released for full commercial use in both online and print promotional advertisements.

Make sure not to be confused by the term “stock” photo versus royalty-free. They are terms often used together but do not mean the same thing.

Stock photos are typically more expensive. Their usage is controlled by the owner of the photo. Royalty-free photos, however, normally cost less than stock photos, but they can be used by anyone.

The main advantage of using royalty-free graphics is that you can take on the job of a graphic designer without doing any designing. Choose the images for your upcoming projects, rotate when needed by selecting from a vast library of files, and keep your website, social media, and marketing current without breaking the bank.

Filed Under: Digital Print Media News, Wall Graphics

How to Choose the Right Overlaminate

October 23, 2018 By Digital Print Media Editor

Overlaminate may seem like an afterthought compared to deciding the primary elements of your graphic such as color, materials, and design. While it is a finishing touch, it is a very important one to consider.

An overlaminate will prolong the life of your graphic and protect it from weathering, UV rays, damage, and scratches.

Types of Overlaminate Materials

The main types of overlaminate materials are cast, monomeric, or polymeric vinyl. Depending on the type of graphic you have chosen, one of these three will be the best option. Keep in mind that the substrate (the layer under the overlaminate) dictates the material for the overlaminate.

It is possible to mix materials in some cases. A better quality overlaminate can be used with a lesser quality substrate. However, the opposite is not true. A cast vinyl cannot be combined with a polymeric or monomeric overlaminate because it can cause edge curl or shrinkage. Cast vinyl must be paired with a cast overlaminate.

Think about the type, location, and use of the graphic.

Will it be a floor graphic, a sign, or car wraparound?

Is the image 2D or 3D?

This will help to decide with type of overlaminate material that is required.

For 2D graphics including signs, interior walls, or displays, a standard polymeric overlaminate is recommended. With 3D graphics, a cast overlaminate should be used. There is more of a stretch of the material with 3D applications, and any other type of material will not work correctly.

Cast vinyl and cast overlaminate are the most long-lasting combination of the materials available for graphics. While the cost is higher with the cast materials, the durability and stability are better. Over time this cost difference will pay off with a longer-lasting sign, floor graphics, or mural, especially those that are placed in outdoor spaces. Cast overlaminates can also have several types of finishes, including glossy, satin, matte, or luster to match the desired appearance of the project.

Overlaminates are an important finishing touch for any type of graphics or signs. Protect your investment with a quality overlaminate that will stand the test of weather, wear, and time.

There are several types of overlaminates to choose from, so consider the use, placement, and look that you’d like as you discuss the options with your vendor or graphic designer.

 

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Filed Under: Digital Print Media News, Floor Graphics, Vinyl Wrapping, Wall Graphics, Window Graphics

Why Use FSC® Certified Eco-Friendly Print Media?

July 16, 2018 By Digital Print Media Editor

Why Use FSC® Certified Eco-Friendly Print Media?

Paper is paper, right? You go to print something off on your printer and you don’t give it a second thought. After all, all paper is basically the same. Right?

If that means that paper is wood pulp that comes from freshly cut trees, then yes, but have you considered what happens to the environment when all those trees are cut down? How is the landscape and wildlife habitats affected?

FSC Logo -« RGB

The next time you go looking for printing paper, make sure it is FSC® certified.

The Forest Stewardship Council (FSC) is a not-for-profit organization whose central aim is to protect the world’s forests. They do this by overseeing and seeking improvements in timber production. The FSC works with those in the timber industry who have great impact on inspecting and tracking pulp and timber through what are known as production chains. Forests must be managed in a sustainable way to be certified through the FSC.

Those who work at setting standards in the timber industry do so because there is so much to consider. This is why recycled paper has become so popular in the last few decades. Wherever possible, isn’t it better to make print paper and other print media from a product made from post-consumer waste rather than through the tearing down of more trees?

Recycling paper has saved countless trees and forests. Trees are needed everywhere and more trees mean less pollution. The positive impact of recycling paper is felt on a global scale.

Why use FSC-certified eco-friendly print media?

Why not! Businesses are catching on to the idea that recycled paper is just as good as traditional paper taken from freshly cut trees. It’s very hard to make a distinction, except that FSC-certified paper is clearly labeled as such.

Also, the FSC is concerned with the ethical treatment of people who are involved in the timber industry. Any company that displaces indigenous people while in the production of their timber will not be considered for FSC certification.

To date, the FSC has certified approximately 429 million acres of timber worldwide.

Don’t be a business that talks about environmentally safe practices. The next time you are in the market for print media, buy recycled and FSC-certified paper. You will be doing your part to save trees, reduce pollution, and decrease carbon emissions.

Filed Under: Digital Print Media News, Wall Graphics

Advantages of Using a Foam Roller for Installing Graphics

July 12, 2018 By Digital Print Media Editor

Installing wall graphics is a great way to transform dull walls into something spectacular. Wall graphics can express your creativity and imagination to the fullest.

Foam Roller for Installing Graphics
Roll vinyl over rivets and contours in seconds with Rollepro.

Installing window graphics on interior walls usually does not present much of a problem. The walls are relatively smooth and easy to work with. Using graphics is a very eye-catching way to promote a product, service, or event, and your actions will certainly get attention.

When installing exterior wall graphics, the process may not be as easy. Compared to interior walls, exterior walls can present more of a challenge due to the materials involved. Materials include bricks, cinder blocks, and concrete, and the finishes on exterior walls can range from very smooth to an extremely textured finish. Wall graphics may not adhere to these walls at all unless you change up your installation process.

Remember, surfaces can be primed, sealed, painted or have no coating at all. Using all of the equipment you would use when you install interior wall graphics, you are going to add one more piece of equipment: a foam roller.

  1. When you install wall graphics on an exterior wall, thoroughly clean the surface first.
  1. You are not going to want any of the panel’s edges to line up with joints and grout lines, so align your graphic accordingly.
  1. Letting the wall graphic hang loose, peel the backing in 2-foot increments at the top and the bottom of the graphic.
  1. Then, use the foam roller and a heat gun to seal the top and bottom portions of the graphic quickly.
  1. Starting at the top, apply the graphic in the same way using the roller and heat gun, until the entire graphic has been installed.

Advantages of Using a Foam Roller to Install Wall Graphics

  • Using the right roller makes certain you are able to roll the graphics around doorknobs, or around any contoured surface, as well as into corners where a tight fit is a must. A roller makes for a much more professional look.
  • Using a foam roller, you won’t need additional equipment, such as brushes or riveting equipment. A foam roller is soft enough that the tool can conform easily to rough textures. You will want to keep the roller moving at about 2 inches per second.

 

Wall graphics can transform a space in a way that visitors and passersby will love. Make sure that you get the most from wall graphics by ensuring that the right equipment is being used during installation.

Filed Under: Digital Print Media News, Wall Graphics

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Tips on Wide Format Printing

  • High-Tack Inkjet Vinyl – When to Use It?
  • Why Use FSC® Certified Eco-Friendly Print Media?
  • Advantages of Using a Foam Roller for Installing Graphics
  • How To Create A Successful Wallcovering
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