Floor graphic can be an effective form of advertising or used in homes and commercial spaces. They can transform a space with unique designs and 3D illusions. In years past, floors were not considered an optimal place for advertising because print media could not stand up to the heavy wear of foot traffic. Thanks to advances in print media there is now a variety of floor graphic vinyl and other substrates designed specifically for floor surfaces including concrete, asphalt, wood, title, and carpet. See examples of how floor graphics can be used below:

DaVinci Technologies Adds AlumiGraphics GLOW and AlumiGraphics SILVER

Digital Print Media Staff : April 18, 2018 3:49 pm : Floor Graphics, Wall Graphics

ENFIELD, CT – DaVinci Technologies has added two new and innovative products from AlumiGraphics. The products are designed for long-term indoor and outdoor floor and wall surfaces. Made of pliable aluminum foil, these product are easy to install and no not require an overlaminate.

AlumiGraphics SILVER SMOOTH features a stunning silver metallic surface and is designed for outdoor and indoor rigid wall graphic applications. It’s made of durable aluminum foil that can withstand harsh weather environments. Since this material is pliable, it is perfect for conforming to rough surfaces such as brick, cinder block, stucco and other masonry materials. Like other products from the AlumiGraphics line, no overlaminate is needed – simply print and install. This cuts down install/production time by 25%.

AlumiGraphics GLOW GRIP – AlumiGraphics® Glow Grip is a “glow-in-the-dark” foil-based print media designed for textured floor surfaces. It is ideal for indoor and outdoor floor graphic applications. It can be applied to sealed and unsealed concrete, asphalt, brick, tile, terrazzo, marble, vinyl flooring, and a variety of similar rough surfaces. No overlaminate is needed for this product. AlumiGraphics Glow Grip has a slip-resistant surface that meets ASTM slip resistant standards. It has a 1 year expected outdoor life performance.

Both products join the award-winning AlumiGraphics line of aluminum foil based print media. For more information, visit: https://davinci-technologies.com/product-category/manufacturers/alumigraphics/

About DaVinci Technologies

DaVinci Technologies provides solutions for the digital wide format printing industry ranging from equipment and general purpose media to innovative specialty media for unique applications. Their product line ranges from HP Latex Printers, Finishing Equipment and Inkjet Media to cleaning solutions designed specifically for the printing industry.

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Printing & Cutting Floor Graphics with HP Latex

Digital Print Media Staff : October 12, 2017 8:00 am : Digital Print Media News, Floor Graphics

Learn how to create and install amazing floor graphics avoiding solvent wait time and laminating right away with no delays. In this video, you will see demonstrations for printing and cutting indoor and outdoor floor graphics and the correct media to use.

Products featured in the video: Mactac IMAGIN JT 5822P, Mactac PREMAFLEX 6400, Mactac STREETRAP, Mactac STREETLAM and HP Latex Print and Cut Solution

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Are you using the right laminates for your floor graphics?

Digital Print Media Staff : February 24, 2017 9:53 am : Digital Print Media News, Floor Graphics

Photo Credit: https://www.mactac.eu

Why is it important to use an overlaminate for floor graphics?

Although there are a variety of floor graphic media types that do not require overlaminates, however most standard vinyl require lamination to be suitable for floors. Using overlaminates provides protection against scuffing, abrasion, moisture, and UV light. This important protective layer will seal the graphic, making it suitable for heavy foot traffic. Overlaminates also make the image pop and add depth to the graphic.

These overlaminates are specifically engineered for use with pressure-sensitive floor graphic films and meet or exceed various public safety requirements and industry standards for slip resistance.

Photo Credit: https://www.mactac.eu

MACtac offers several overlaminates specifically designed for floor graphic applications:

MACtac® PermaFlex PF6400 – 3.75-mil clear, glossy, textured, and slip resistant polyolefin film. Perfect for any indoor application.

MACtac® PermaFlex PF6500 – 4.3-mil textured vinyl

MACtac® PermaFlex PF6300 – 5.0-mil clear vinyl film with a textured lustre finish that helps eliminate glare and provides a very unique and pleasing viewing surface. Perfect for any indoor application

PERMACOLOR® FloorGrip PP6600 – the ONLY ANSI/NFPA B101.3 certified laminate on the market. 6.0-mil clear matte polycarbonate film

For more information on overlaminates by Mactac, contact DaVinci Technologies

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5 Clever Stair Graphics

Digital Print Media Staff : January 10, 2017 9:48 am : Floor Graphics

5 examples of stair graphics: 

Sign with Soul stair graphic. Image via Pinterest

Nike advertisement stair graphic. Image via Pinterest

Tourism ad for timetothaw.com. Image via Pinterest

Homer Simpson donut elevator graphic. Image via Pinterest

“Pantone Colors” stair graphic. Image via Pinterest

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Application Spotlight – 3D Floor Graphic of Bottles in Ice

Digital Print Media Staff : October 6, 2016 11:29 am : Digital Print Media News, Floor Graphics


This 3D floor graphic advertisement was commissioned by Lech Beer of Poznań, Poland. The graphic is situated in an outdoor patio setting and was installed on concrete using Alumigraphics GRIP. Made of pliable aluminum foil, the product features a 1 year expected life performance. It is designed to withstand heavy foot traffic and harsh weather conditions such as rain, snow, and exposure to sun. This product features built-in characteristics that eliminate the need for an overlaminate.

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DaVinci Adds CourtWrap, A High-Performance Floor Graphic Media

Digital Print Media Staff : August 8, 2016 10:27 am : Digital Print Media News, Floor Graphics

panoRama CourtWrap is a new high-performance floor graphic print media specifically designed for athletic surfaces such as basketball/volleyball courts. It is ideal for a variety of smooth, flat indoor surfaces including painted metal, glass, tile, sealed concrete, sealed wood, etc… When used with panoRama CourtWrap Protect, a non-slip ASTM D-2047 & R10 certified textured laminate, these products are the ideal floor graphic solution for athletic surfaces.

Available in 54″ x 100′ rolls, panoRama CourtWrap is easy to install, remove, or reposition. It is made of durable 8 mil polyester (PET)/vinyl, making it ideal for long term applications. panoRama CourtWrap has an application of 6-12 months when used indoors on floors and 24-36 months for wall and window applications.

panoRama CourtWrap Protect is a 4.7 mil textured vinyl laminate featuring a permanent, clear, acrylic adhesive and a 63gsm siliconized paper liner. It is offered in 54″ x 100′ rolls, and is ASTM D-2047 & R10 certified (slip resistant), a key feature for floor graphic media.

Learn more:



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Architectural Wraps

Digital Print Media Staff : April 18, 2016 11:20 am : Digital Print Media News, Floor Graphics, Vinyl Wrapping, Wall Graphics

Architectural wraps utilize space on walls, floors, and windows a create a dramatic visual experience. They can be an especially effective form of advertising and an attention-grabber for retail settings, trade shows, restaurants, museums, exhibits, and residential spaces. The following images provide examples of how architectural wrapped are being used to transform interior spaces.

Wall, floor, and window graphics – Jungle plants

Floor and wall graphics combine to create a unique football exhibit experience

Submarine-style wrapped x-ray machine combined with floor and wall graphics at the Children’s National Medical Center

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Laminating Films For Floor Graphics

Digital Print Media Staff : January 28, 2016 2:59 pm : Digital Print Media News, Floor Graphics

overlaminates_for_floor_graphicsFloor graphics need to withstand scuffing from heavy foot traffic, moisture, and other environmental elements such as UV exposure. Choosing the right overlaminate is an important step for most floor graphic applications.

Important attributes to consider:

Durability: For heavy foot traffic, choose a film in the 4-6+ mil thickness range.

Safety: Look for a laminating film that is slip resistant and will meet various safety standards required for public applications such as ASTM C-1028.


For more, see Overlaminates for Floor Graphics

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Floor and Street Graphics Print Media Guide

Digital Print Media Staff : September 15, 2015 4:03 pm : Digital Print Media News, Floor Graphics

This week, our site sponsor DaVinci Technologies offers their top picks for Floor Graphics Print Media. For a limited time, they will offer Alumigraphics Grip at a special discounted price. Click here for more information.

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Limited Time Offer: 6 Month Subscription to SignElements.com

Digital Print Media Staff : July 9, 2015 3:40 pm : Digital Print Media News, Floor Graphics, Wall Graphics, Window Graphics
We are inviting Digital-Print-Media.com readers to an exclusive 6 month subscription to SignElements.com for just $199.
SPECIAL OFFER: Access millions of industry specific graphics for almost half the price.

INVITATION DETAILS: As a recipient of this email you can buy a 6 month image subscription for just $199 (instead of the yearly price of $395). You still get full access to every file; including vehicle templates, high resolution photography, vectors and wraps. This is a unique opportunity to try this product without the yearly pricing!

This is a limited offer for one month only – to take advantage please click on the image above to set up your subscription online or contact us now.

Kind regards,

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