Floor graphic can be an effective form of advertising or used in homes and commercial spaces. They can transform a space with unique designs and 3D illusions. In years past, floors were not considered an optimal place for advertising because print media could not stand up to the heavy wear of foot traffic. Thanks to advances in print media there is now a variety of floor graphic vinyl and other substrates designed specifically for floor surfaces including concrete, asphalt, wood, title, and carpet. See examples of how floor graphics can be used below:
Floor Graphics
Application Spotlight – 3D Floor Graphic of Bottles in Ice
This 3D floor graphic advertisement was commissioned by Lech Beer of Poznań, Poland. The graphic is situated in an outdoor patio setting and was installed on concrete using Alumigraphics GRIP. Made of pliable aluminum foil, the product features a 1 year expected life performance. It is designed to withstand heavy foot traffic and harsh weather conditions such as rain, snow, and exposure to sun. This product features built-in characteristics that eliminate the need for an overlaminate.