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The Online Popularity of Vehicle Wraps

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Lets take an analytical look at the online popularity of vehicle wraps. The following Google Trends charts provide data for the search term “wrap vinyl” (and related queries) in United States, 2004 – present.

Scroll through this interactive map provided by Google and notice interest for wrap vinyl appears on the charts around 2004-05 and begins its stunning climb in 2009.

The warm-weather states clearly own a majority of the vehicle wrap market as Nevada, Florida, California, Hawaii, Arizona, and South Carolina round off the top 6 states with the most search volume for wrap vinyl.

Last, we see the top related search queries for wrap vinyl. Car vinyl wrap, car vinyl, and 3m vinyl wrap are top related queries. The last term on the list, “black vinyl” might give us a indication as to what may be the most popular color choice for a vehicle wrap.

Vehicle Wrap Trends – 2014 Mid-year Report

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Lets take a mid-year look at three rising and falling wrap trends for 2014:

TRENDING UP

Trend #1. Mixed Finishes / Textured Accents – Back matte with carbon fiber accents like this wrap by West Coast Custom Wraps are trending upward.
Trend #2 – Printable Metallic Wrap Media – Solid color metallic wraps have been around for several years now. Lately, we are seeing more wrap designers stepping up the level of creativity by adding printed graphics.
Trend #3 – Chalkboard Wrap Vinyl (and other unique finishes) – MACtac recently introduced a product called WallChalker, which is a printable chalkboard vinyl – but it’s not recommended for vehicles. It’s interesting to speculate whether or not we will see material like this offered for vehicles as well.

TRENDING DOWN

Downward Trend #1 – 3D Wrap Effects – Unless they are executed extremely well 3D wrap effects can appear unoriginal.
Downward Trend #2 – Matte Black – Even though it looks sharp and still catches the eyes of onlookers, matte black wraps are becoming quite common. Trend-setters will move away from this look soon.
Downward Trend #3 – Cluttered Graphics – When wraps first hit the scene, it seemed like designers did not know what to do with this new oddly shaped canvas. Graphics thrown together without the use of basic design fundamentals make for an eye-sore.

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