Digital Print Media

Pantone has announced PANTONE® 18-1438 Marsala as the Color of the Year for 2015. It is described as a “naturally robust and earthy wine red.” Pantone’s Color of the Year is determined by “combing the world looking for color influences”. It has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness,” said Leatrice Eiseman, executive director of the Pantone Color Institute®.

Marsala in Graphic Design
A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.

More information is available at www.pantone.com.