Creative initiative by CR&A Custom and HP transforms children’s emergency area at White Memorial Medical Center.
“With the interior design project, we wanted to create a room for our pediatric patients – who can be anything from zero to 18 years old – where they felt safe and gave them a stimulating way to look at healthcare. Instead of saying, ‘I’m in a hospital,’ they could say, ‘I’m at the aquarium’.” Sara Rubalcava-Beck, director of marketing and communications, White Memorial Medical Center.
