Challenge: 60 foot long cinder block wall inside the Cleveland Browns stadium is in need of a large scale graphic.
Customer: The Cleveland Browns
Cleveland Browns Art Director, Chris Modarelli want to refresh the tunnel leading out from the locker room with an inspirational design to energize the players as they take the field.
Solution: MACtac IMAGin RoughRap
“We knew IMAGin RoughRap was the right media for this project because of the stability and flexibility it provides,” said Davinci Welner, Vice President of bisiness development at Consolidated Solutions. “IMAGin RoughRap applied so well to the ciderblock walls in the hallway that the graphic looked like a painting which made everyone very happy.”
IMAGin RoughRap is a 2.1-mil gloss white high-performance vinyl designed for application on brick walls and rough textured surfaces. Its bright white gloss conforms readily to one of the most challenging substrates – brick and rough textures. The permanent opaque adhesive develops a strong bond and prevents color shift from the underlying surface.