Digital Print Media

Wide Format Print Media Applications and Tips

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Quick Tips for Choosing Vehicle Wrap Media

October 18, 2018 By Digital Print Media Editor

Vehicle wraps are a tried and true effective way to get the word out about your business. Once you’ve had the wrap installed, the advertisement will pay for itself over time with the exposure to many types of people who may not have otherwise known about your services. The advertisement is working for you round the clock no matter where your vehicle is driving or even if it’s parked.

Wraps are not exclusively for business owners. They can be used by anyone who wants to upgrade their vehicle with a bold design or even just to change the car’s color.

A recent exciting development is the use of tuning film. This essentially replaces the need for a car to be repainted. A full or partial wrap can be used, with many color and finish options to make your vehicle look as good as new.

Certain textured wraps are only meant to be used as a partial wrap. For a full wrap, the look is very precise, almost exactly like paint, and must be applied carefully by a certified installer.

Vehicle wraps come in two different types: cast or calendared. Cast is a more recommended material for a wrap because the dimensional stability is better. This means that the wrap is more supple and will work with the curves of the vehicle. It also offers more options and is longer-lasting than a calendared wrap.

Choose a trusted brand and a certified installer.

There are many brands to choose from, but, for the best result, use a recommended brand that has a proven record of successful installation and durability.

Installing a vehicle wrap is a technical process and requires training. Any reputable business will have a portfolio of previous work and examples to show potential customers. Insist on seeing reviews and ask for recommendations from friends or other business owners.

If you plan to add a vehicle wrap for advertising, remember that it is best to keep it simple. Too much wording or very busy graphics, a too small font size, or a hard-to-read font will completely defeat the purpose of the wrap. People will glance at the vehicle when it is moving and when it is parked, so a simple, clear message tends to be most effective.

Quality design and materials over quantity of advertising words or pictures will get your vehicle noticed. Vehicle wraps are the solution to rejuvenating an old car’s finish, adding an eclectic design, or advertising a business.

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Filed Under: Digital Print Media News, Vinyl Wrapping

What’s the Difference Between Print Colors (CMYK) and Digital Colors (RGB)?

September 14, 2018 By Digital Print Media Editor

We live in a world filled with gorgeous colors. When clients bring their creativity to us, we love taking their ideas and realizing them.

There are a number of details that can make or break any project. Graphics need to be represented as accurately as possible, so we need to appreciate the difference between CMYK vs. RGB color. 

What is CMYK?

The CMYK color model is a subtractive color model, used in color printing. The four letters stand for the colors cyan, magenta, yellow and key (black). The CMYK model is based on the days of press printing, when printing presses would have four plates of the four colors.

If printers are using a digital printing method, the color that is printed onto the paper is from CMYK colors. Because these four colors are subtractive, this means that each additional unique color needs more light to be removed or absorbed to create colors.

What is RGB?

When talking about RGB color schemes, these are the ones associated with electronic displays such as those found in digital cameras, scanners, and LCD monitors. This is an additive type of color mode, and combines the primary colors of red, green and blue to create a variety of colors.

When all three of the colors are combined and displayed to their fullest extent, the result is a pure white color. When combined to their lowest degree, the resulting color is black.

Photo editing programs always allow the use of RGB colors as these offer the widest range of colors.

How Do I Know Which Color Model to Use?

If you are creating a project that will only be seen digitally, then use RGB colors. The Internet is set up exclusively for RGB colors.

Pixels are comprised of three light units, one for blue, one for red and one for green. The RGB values are applied to these pixels on a screen, which in turn sets the brightness of each unit in each pixel.

If you will be printing something such as a business card or poster, use CMYK. CMYK color does not include a white color, because it is assumed that the printing will be done on white paper.

Depending on the percentage of each color used, more or less white from the paper will be allowed to show through, making shades appear lighter or darker.

There is no perfect interconnection between RGB and CMYK, but when a professional conversion takes place, there can be a very close match.

Filed Under: Digital Print Media News

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