Our friends at www.digitaloutput.net talk about the importance of implementing product showrooms to help visualize what is possible with wide format printing and inkjet media applications. We agree that using product samples and a product demo/showroom is key to help potential customers see first hand what the finished product will look like or how it will perform. For example, wide format inkjet media is a unique product that will ultimately transform visually into something completely different once ink is applied. To be able to touch and examine a finished piece – even if it is a small sample, can be a game changer.
Seeing is Believing
Product demonstrations are a great tool for customers to visualize the options and services offered by a print service provider (PSP). Constructing a display room and deciding what to showcase involves a thorough look at a PSP’s strengths. Ultimately, a showroom is a physical representation of the company and provides a competitive edge against the competition.
