A new market research report published by MarketsandMarkets (www.marketsandmarkets.com) suggests that the Global Large (Wide) Format Inkjet Printer Market is expected to reach $12.5 billion by 2016 at a CAGR (Compound annual growth rate) of 5.7%.
Those involved in this industry should be appreciative of that figure of projected growth considering the recent recession that occurred in the year 2008-09. Companies were holding off on extra advertising expenses – until they realized the incredible potential of the large format printing industry. Have you noticed the popularity of vehicle wraps in the last several years?
Modern large format printers offer a cost effective method for printing banners, vehicle wraps, floor graphics, indoor and outdoor signage, and the list goes on and on. Companies have taken notice and are turning to this extremely effective method of advertising.